What Is PPC?
Pay-Per-Click, or PPC, is one of the most common yet highly competitive forms of internet marketing in Phoenix. Basically, it is a form of form of internet marketing in which a company pays to have their ads displayed on a website. When their ad is clicked they then pay the company hosting the ad a set fee per click.
When properly executed, PPC is an incredibly effective way to drive quality traffic to your site. Plus, it’s affordable since you only pay per ad clicked!
Using Google Adwords
One of the top PPC marketers is Google Adwords. These ads are displayed at the tops and sides of Google search page results. This often attracts a lot of views for your ads. Google also displays these ads on sites all over the world utilizing their Adsense program in which publishers can get paid to display these PPC ads on their sites. This allows your Arizona Internet Marketing campaign to really have a broad reach. Adwords allows a person to drive down to very specific keywords, which allows a company to have very targeted traffic coming into their site.
Why Do I need AZ SEO Marketing For My Google Adwords?
This is a very good question. Traditionally, companies have used a marketing firm to ensure that they’d have the best, personalized campaigns whether in print, radio, or on the TV. They’d develop deep, personal relationships with these highly experience firms, From there, they knew they’d receive the best care out there.
Internet marketing is no difference. When you’re using Adwords, the cost per click goes up or down based on the key words you use. Many companies struggle with finding the proper keywords that have the best conversion rates and the lowest cost per click. Failing to have an experienced firm handle your campaign could lead to low conversion rates, meaning very little clicks on your ads, and very few results. In fact, your costs could skyrocket by choosing ineffective, very expensive key words. Yet, you’d pay for each step of that learning curve.
At AZ SEO Marketing, we preform countless hours of keyword research to develop the most effective campaigns and stick to our tried and true business knowledge.
Custom Landing Pages
One great way to increase conversion rates with any online campaign is by setting up custom landing pages that speak to your visitors. We set up custom ad groups with unique, optimized landing page to respond to your brand new traffic.
Our client dashboard is set to display total visitors, conversions and call tracking. When logged in our clients have the ability to listen to phone calls and see how many visits the site is reaching on a daily basis. Reporting is updated in real time.
As time passes, our campaign managers use different tools to analyze each and every campaign on a daily or weekly basis. This allows us to see where our clients’ money is best spent so we can increase conversions and phone calls.
Frequently Asked Questions
Why do you focus on Google Adwords?
Although we appreciate the size and capability of other PPC ad networks, we prefer the ease and popularity over Google. Google runs more than 63% of total online searches. Google Adwords taps into that powerful network. We like those numbers, and it makes for a perfect area to focus.
How do I find the best keywords for PPC?
This is hardest and most confusing part for many business owners. If you’ve ever tried running a PPC campaign before and didn’t like the result, you probably felt very defeated. It’s not an easy task, but we have over two decades of experience in this style of internet marketing. We know exactly what to do to target the right words and phrases for your business so not a penny is wasted on the “learning curve.”
Do I have to use SEO if I use PPC?
If you’re looking for a way to avoid SEO, it’s not going to happen! Unless you want to continue paying for traffic forever, you need to search engine optimize your site. Plus, a search engine-friendly website requires less PPC! This means it becomes cheaper, but you continue to increase your traffic.
What makes AZ SEO Marketing different?
With over 20 years of combined experience, AZ SEO has helped hundreds of customers increase their online visibility throughout Phoenix using industry-approved online advertising techniques. Together, our creative approach, professional experience and dedication to our customers have made us the leader in the PPC management industry.