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Getting An Edge Over Your Competition

Social Media Marketing, or SMM, in Phoenix, AZ is an extremely competitive market. With such a large, booming city, there are lots of businesses vying for the same business porspects as you. Have you been competing with them us to this point?
woman drawing social network map
The best thing you can do for your business is to hire a Phoenix internet marketing firm to help you brand. One simple way to jump start social engagement as a small business is to develop a deep, personal relationship with your customer base. We are the authority in this field, and are here to help you figure out which Phoenix Social Media Marketing plan will work best for you.

We are here for one reason: to help you get that cutthroat advantage you deserve. We know SMM is the key to making that happen.

Understanding Phoenix Social Media Marketing

SMM is basically when you use social sites like Facebook, Twitter, or Pinterest to drive awareness and traffic to your website. There are a few ways in which this can be done, but overall the main focus is to create content that people will find interesting enough to make them want to check out your site.

For example, let’s say you have a travel site. You don’t want to just put sales pitch after sales pitch out there. You are much better off creating content that is helpful to travelers in some way. A great idea would be to write a top 10 list of the best things to pack on a weekend trip. You aren’t pushing your business, but you are providing a service to potential customers. This draws them in to your site in the hope that you are a trustworthy authority. Then, customers feel comfortable and eager to work with you!

Why Phoenix Social Media Marketing Is Important

One reason SMM is so important is because of the astronomical amounts of people you can reach. Most everyone in the modern world has a personal computer. Imagine how fast your business could grow if you could easily get your name in front of all of those people. One of the biggest reasons SMM is so successful is because it is the modern version of word of mouth. In the goold old days, you would ask happy clients to refer you to a friend. Your company earned merit because of the positive feedback. How much more likely do you think they will buy that brand or product?

When you recommend a product, you vouch it is worth the price. SMM taps into that powerful social dynamic, but you pick and choose what to share. It is incredibly powerful, and a must-have ally in this tough business world!

Engaging Viewers

You’ve worked on getting all of your friends to “like” your Facebook page and got a ton of Twitter followers. Now what? You need to engage your viewers with fresh content that grabs their attention and makes them want to share with their friends.

Social Bookmarking

Social bookmarking allows people to organize their website bookmarks. It’s important that you provide the type of valuable information that users will want to bookmark. It keeps them coming back to your website and keeps your name in front of them.

Tracking Engagement

You’ve put in hours testing methods of social media marketing but what’s working and what’s not? Tracking engagement is just as important as the content you’re providing because if you’re not engaging your viewers, you’re just wasting your time.

Frequently Asked Questions

Do I really need to focus on SMM?

Yes, yes, yes! Not only is social media an incredibly important and effective way of drawing in web traffic, it also serves as a touchstone for customer interaction and engagement. But, it requires regular updating and frequent posting. That’s where many businesses struggle to meet their goals and disappoint their customers (and why we exist!).

Which social media programs do you use?

We prefer to focus on Google Plus, Facebook, and Twitter – the big three you must have to succeed. They make an incredible difference in your web presence, and we can’t wait to show you!

What are some of the ways you increase customer engagement through SMM?

Although the answers to this question vary from business to business, some of the biggest practices involve photo and video sharing, creating contests, providing coupons or samples, starting conversations and polls, and developing long-term, sustainable practices for email marketing and social engagement .

Can I provide my own content for social media, too?

Of course! We’ll work directly alongside you to make sure your customers get a sense of who you really are while also tailoring everything to SMM standards. It’s crucial to share the personal story behind the business through social media. It’s people-to-people, not business-to-business. Please contact us with any photos, stories, videos, or other links you think should be shared.